You've got questions, we've got answers.

1. When does marketing need the book cover for promotions?
2. How final does the book cover need to be delivered to serve your promotion needs?
3. Who is responsible for writing the back cover copy?
4. When will my title appear in Socrates/eCatalog and Web Catalog?
5. The title is wrong on the web catalog page. How can I get this fixed?

Download FAQ: PDF (388 kb) (Last Modified 9/29/08)

Q: When does marketing need the book cover for promotions?

A: It depends on many factors such as the bound book date, the marketing conditions, and primarily when the team will present the product to the sales force and market. As our publishing cycles are shortening and changing, so is the requirement for earlier promotions. Ninety percent of the time, the product is being presented at either the January or August NSM. Therefore, as a basic rule of thumb, you can gauge by the following example:

Standard deliverable due date:

• Spring title:
  Cover is due September 1 for January NSM promotion.
• Summer title:
  Cover is due October 1 (for January NSM promotion)/December 1 (for eCatalog/Web Catalog).
• Fall title:
  Cover is due May 1 for August NSM promotion.
• When there is an exception to this timetable, you should deliver the cover one-and-a-half to two months prior to the printed final promotion due date.

Q: How final does the book cover need to be delivered to serve your promotion needs?

A: We need to receive the final front cover layout only with the high-resolution (300dpi minimum) linked graphic(s) (CMYK) accompanied with the fonts used in the document from production.

Q: Who is responsible for writing the back cover copy?

A: We prefer to have our Copywriters initiate and/or be involved with the development of all back cover copy. Since this medium is one of our only opportunities to market directly to the end user, the student, we can ensure that current marketing initiatives are implemented in the development of the content.

Q: When will my title appear in Socrates/eCatalog and Web Catalog?

A: These rules are based on the product's in-stock date and are categorized by spring, summer, and fall. The following is the current guidelines:

• Spring Title (in-stock between 1/1 & 4/30):
  post in Socrates/eCatalog 10/1 of previous year | Web Catalog 1/15
• Summer Title (in-stock between 5/1 & 8/31):
  post in Socrates/eCatalog 1/1 | Web Catalog 3/15
• Fall Title (in-stock between 9/1 & 12/31):
  post in Socrates/eCatalog 5/1 | Web Catalog 8/15

Q: The title is wrong on the web catalog page. How can I get this fixed?

A: In San Francisco, the first step is for editorial to resubmit a TMR to Emma Koritz, who will then enter it in the system. In Boston, editorial resubmits a TMR to Tracy Rabinowitz, who will then enter it in the system.

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